Watch Intro Video


  • Sick Of Cold Calling?

    Wouldn't it be great to never have to call an expired or FSBO again? By creating the right YouTube videos, you can have motivated leads who want to work with you CALLING almost daily!

  • Tired Of Chasing Unmotivated Leads?

    With video, you will build a relationship with your leads before you ever even speak to them. By the time they call you, they already know, like, and trust you!

  • Not Sure Where To Start?

    In this course, I will show you step by step how to create videos, what videos to make, and how to optimize them for YouTube to consistently generate you free motivated leads.

Everything You Need To Start

This course will teach you everything you need to get started creating YouTube videos and generating free leads. From what videos you should make first, how to optimize them to rank in search and the best online resources to help you.

  • YouTube Content Strategy & Business Model

  • How To Optimize Your Videos For Search

  • How To Get People To Click On Your Videos

  • Best Call To Actions To Use In Your Videos

Bonus Material

In addition to the main course, you will also receive these 3 highly valuable resources to help jump start your YouTube channel!

  • Best Resource Guide For Creators

    In this guide, I share with you the best online resources I have discovered from 6 years as a YouTuber. I list both paid and free sites you can use to access stock images, videos, and music to use in your YouTube videos as well as other useful resources.

  • 12 Months Access To The Private Coaching Facebook Group

    You will be granted access to the "Real Estate YouTube Inner Circle" private Facebook group. Here you can get your questions answered by Malcolm as you progress through the course. Also, get inspiration & connect with other course graduates from around the country.

  • First 15 Videos You Should Make Guide

    In this guide, I lay out for you 15 videos I recommend you making. These videos will build out your sales funnel and start generating your leads from your YouTube channel.

What Others Are Saying!

Wow! I learned so much from this course!

Kevin Reeder

My entire way of looking at YouTube and what it's capable has changed forever. I finally understand all the mistakes I have been making and most importantly...

Read More

My entire way of looking at YouTube and what it's capable has changed forever. I finally understand all the mistakes I have been making and most importantly, why they are mistakes. I am already seeing a huge jump in the performance of my videos and feel like I finally understand the platform. I am super happy I took this course!

Read Less

Powerful Information To REALLY Improve You Lead Generation!!

kristina smellyhorn

I have been on YouTube for years and when I started there wasn't much as far as creating a channel for real estate agents that would ACTUALLY get you hot lea...

Read More

I have been on YouTube for years and when I started there wasn't much as far as creating a channel for real estate agents that would ACTUALLY get you hot leads. With a lot of trial and error I was able to get my channel moving in the right direction. When I saw Malcolm's course he was able to streamline the whole process of getting quality leads that close!! The best part, you won't have to make the same mistakes I made when I started on YouTube.

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Facebook is misleading us about our views

Rett Harmon

Great info on just the first video! Can't wait to see the rest. I would have never thought about the way facebook counts a view.

Great info on just the first video! Can't wait to see the rest. I would have never thought about the way facebook counts a view.

Read Less

Course Curriculum

What You Will Learn

  • 1

    Welcome To YouTube Lead Gen For Real Estate Agent

    • Welcome To YouTube Lead Gen

  • 2

    Section 1: Why All Real Estate Agents Should Focus On YouTube

    • Video Lesson

  • 3

    Section 2: How To Generate Consistent Leads From Your YouTube Channel

    • Video Lesson

    • Home Work

    • Powerful Search Terms List

  • 4

    Section 3: Effective Channel Branding To Get More Subscribers

    • Video Lesson

    • Quiz

    • YouTube Banner Size Template

    • How To Add a Clickable Video Watermark

    • Free "Subscribe" Watermark Image

  • 5

    Section 4: The YouTube Algorithms Explained

    • Video Lesson

    • Quiz

  • 6

    Section 5: How To Do Keyword Research The Right Way

    • Video Lesson

    • Links To Resources

    • Quiz

  • 7

    Section 6: How To Get Your Videos To Rank In YouTube & Google Search

    • Video Lesson

    • Quiz

    • How To Set Upload Defaults Tags & Description

    • 40 Powerful Words To Use In YouTube Titles

  • 8

    Section 7: Create Clickable Thumbnails To Generate More Views

    • Video Lesson

    • Links To Resources

    • Quiz

    • How To Create a Good Thumbnail For Free On

    • YouTube Thumbnail Template

    • Are Consistent thumbnails Important?

    • How Do You Create Clickable Thumbnails?

    • Thumbnail Overlays On YouTube Template

    • Create Professional Thumbnails With Free Online Software

  • 9

    Section 8: Get Viewers To Watch Your Videos Longer

    • Video Lesson

    • Quiz

    • Tips To Increase Audience Retention

  • 10

    Section 9: Turn 1 View Into Multiple Views By Extending a Users "Session Time"

    • Video Lesson

    • Quiz

    • Creating And Optimizing Playlist To Get More Views

  • 11

    Section 10: What Video Equipment & Software I Personally Use & Recommend

    • Video Lesson

    • Recommended Video Editing Software

    • Recommended Eqipment

    • What Microphones Do We Use?

    • What Software Do You Use For Thumbnails?

  • 12

    Section 11: How To Shoot Better Quality Videos

    • Video Lesson

    • Quiz

    • How Do You Film In a Small Home Studio?

  • 13

    Create Better Videos By Understanding Your YouTube Channel's Analytics

    • How To Access & Understand Your Channel Analytics

    • How To Find The Best Day & Time To Upload For Your Channel

    • Advance Strategy: Creating Video Groups To Learn Powerful Insights

  • 14

    YouTube Fundamentals

    • How To Create Multiple YouTube Channels On One Google Account.

    • How To Add Links To Your Channel Banner

  • 15

    YouTube To Facebook Group Sales Funnel

    • Video Lesson

    • 64+ Facebook Group Engagement Post Guide

  • 16

    BONUS Lessons

    • First 15 YouTube Videos You Should Make To Generate You Leads

    • Best Online Resources For Video Creators Guide

    • How To Find & Hire An Online Video Editor

    • My 4 Step Editing Process

    • How To Record Your Browser Screen For Free

    • How To Create Animated GIF Files From Your Videos For Facebook

    • How To Fix YouTube Videos Shared On Facebook

    • How To Download Animated GIFs And Use them In Your Video

    • How To Use Google Trends For Video Ideas & Insights

  • 17

    Past Live Stream Videos

    • YouTube Lead Gen Show Ep.1

    • YouTube Lead Gen Show Ep.2

    • YouTube Lead Gen Show Ep.3

    • YouTube Lead Gen Show Ep.4

    • YouTube Lead Gen Show Ep. 5

    • YouTube Lead Gen Show Ep.6

    • YouTube Lead Gen Show Ep. 7

  • 18

    Course Survey

    • Congratulations!

    • Course Survey


  • How long will I have access to this course?

    You will have access for 12 months from the day you enroll.

  • Will this course teach me how to get my videos to rank on the first page of Google?

    This course will teach you the strategies and best practices I use to get my videos to rank #1 on YouTube and on the first page of Google for many search terms but I can not guarantee that your videos will rank on the first page of Google for any specific search term.

  • Will this course teach me how to edit videos?

    In this course, I show you how I edit my videos and teach you technique I personally use. I also give recommendations for several free and paid editing software but because there are so many video editing programs out there, I don't teach you step by step how to edit a video in any particular program.

  • How long will this course take to complete?

    You will immediately have access to all sections and can work at your own pace. I expect it to take you about a week to go through all the sections if you spend a little bit of time at it each day. You most likely will also want to revisit some of these sections and resources.

  • Will you teach me how to create good thumbnails?

    Yes! I spend a lot of time on what makes a good, clickable thumbnail and give many examples. I also show you step by step how you can create effective thumbnails using 100% online software.

  • Will this course cover how to run YouTube ads?

    No, this course will teach you how to make good videos that organically generate you views and leads for free. I generate over $100,000 in GCI a year from organic traffic to my videos. However, I am planning on creating a course specifically for YouTube Ads and will offer a big discount to members who have taken this course when I do.

  • Will this course cover other social media platforms?

    Not really. There is some overlap between the best practices for YouTube videos and other platforms but this course is specifically focused on YouTube videos.

  • Is this course text based?

    No, this course consists of 31 video lessons, 14 text/image resources, and 8 quizzes.

Bundle & Save

Save $100 when you sign up for the Diamond Bundle! You will get a 1-on-1 YouTube channel consultation video call with Malcolm Lawson & access to the full course plus all included bonuses.
Diamond Bundle

Channel Consultation

Schedule a 1 on 1 consultation with Malcolm Lawson. We will look at your YouTube channel and go over what is working and what needs improvements so you can start generating leads for your business from YouTube.
Channel Consultation

Ready To Get Started?

Sign up now to learn how to start generating leads through your YouTube videos.

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